In May 2024, the China International Bicycle Exhibition, one of the world's top bicycle exhibitions, came to an end in Shanghai. As a landmark event in the global two-wheeled bicycle industry, this event has a scale of 150,000 square meters and attracted nearly 1500 well-known bicycle-related companies and technology companies at home and abroad to participate in the exhibition. It has gathered many complete bicycles and electric bicycles and parts, outdoor riding equipment, electric motorcycles and other companies, designers, industry experts and enthusiasts, with 170,000 visitors.
Bolyga made its debut at the show, launching three new crossover models. According to reports, they are non-traditional urban commuter electric vehicles with stronger power and smarter systems. They are an innovative category EM-bike (Electric Motor Bike Electric Motorized Bicycle). They are not only suitable for urban travel, but also can easily cope with mountains, cross-country and other diverse cycling scenarios, integrating five functions of commuting, leisure, entertainment, fitness, and social networking, bringing riders an unprecedented pioneering experience.
At the China International Bicycle ExhibitionBolyga Beriga booth
Competing in the blue ocean market of hundreds of billions,E-bike track welcomes "racers"
The full name of E-bike is Electric Bicycle, which means electric bicycle. As a new type of transportation, it combines the advantages of human riding and motor assistance, and achieves power speed increase through a smart sensor system. It is regarded as an "iterative version of traditional bicycles."
With the rapid development of the global electric wheeled vehicle market,Due to its environmental protection, low-carbon advantages, convenient, comfortable, and effortless riding experience, E-bike is gradually becoming an ideal choice for consumers in various scenarios such as commuting, fitness, and outdoor leisure, and has repeatedly become the darling of capital.
According to market agenciesAllied Market Research predicts that by 2030, the global E-bike market will reach US$118.6 billion, with a compound annual growth rate of more than 10%. Driven by the EU's green transformation policies and capital, overseas brands are actively competing for this 100 billion-level commercial "new blue ocean".
In China, local manufacturers actively participate in the world by taking advantage of the right time, place and people.Competition in the E-bike market: The government's emphasis on big data and artificial intelligence has brought favorable policies and new opportunities for production capacity upgrades to the E-bike industry; in addition, the new national standard continues to be implemented, and the demand for replacement of "over-standard vehicles" is released. Coupled with the development trend of new energy driven by "double carbon" and environmental protection, capital continues to increase, and E-bike has entered a new wave of technology and product iteration.
The relevant person in charge of the Bolyga Belliga brand believes that the transformation of travel methods not only comes from the catalysis of the epidemic. Judging from the leap-forward development of new energy technologies in China and the advancement of urban infrastructure systems, low-carbon travel and intelligent travel will be a long-term trend. "The difference is that the E-bike launched by overseas brands pays more attention to fun and fun attributes, and is more suitable for mountain and off-road; in addition to the above functional attributes, domestic E-bike also has needs for urban travel scenarios."
and this is alsoThe original intention of the establishment of the Bolyga Belliga brand is that under the global trend of green travel, facing multiple usage scenarios such as commuting, entertainment and transportation, traditional two-wheel travel products are limited by their single functional attributes and are far from meeting current consumers. With the diversified and personalized needs of people, there is still broad room for improvement in the entire market. "Wherever the scene is, the demand is there. Now that we have entered the E-bike track, we have the ability and confidence to create an innovative category EM-bike that truly breaks through tradition and is different from others. We will integrate innovation and dreams across borders, continue to cultivate internal skills, and race with all our strength."
The first show of China International Bicycle Show, smart technology shines"Trend Fun Upgrade"
On May 5, Bolyga Bailiga's debut at the China International Bicycle Show was like a science fiction film. In the words of cycling enthusiasts,"the whole body is full of black technology, and the details are all 'tough role'." According to Bolyga's public information, it has broken technical barriers and independently developed a "Tesla-class intelligence" Galing system platform based on the AI model. It is the world's first artificial intelligence E-bike with 21 patented technologies.
At the exhibition,The three series of products exhibited by Bolyga Bailiga are "beautiful". The shape of its flagship product AWAKEN is inspired by the classic science fiction movies "Star Wars 7" and "Transformers". It injects the mechanical power of electric motorcycles into the light body of the bicycle. The vehicle is highly technological and cyber-style, making people unforgettable. The FORCE series of street locomotives, which awaken the pioneering attitude with retro trends, has a magic power of "one look for thousands of years". ALKAID, the smallest and most exquisite urban sports riding model, is unconventional in design, and every ride is "under your control." "From the perspective of category attributes, E-bike should be a super composite category. It has the attributes of motorcycles, cars and other motor vehicles, as well as the intelligent attributes of electronic technology, and also the attributes of leading fashion like International Fashion Week. This is the trend item that consumers want." The relevant person in charge of Bolyga Bailiga said.
Three Bolyga products (Awakening, Lightening, and Force in order)
AI intelligence is a strategic general technology that leads the future and a new engine that drives a new round of industrial transformation. It is crucial to seize the commanding heights of future development and build a modern industrial system.
Bolyga is equipped with the powerful Galing AI riding platform. This platform is exclusively designed and developed by Bolyga for riding scenarios. It integrates "Tesla class" intelligent technology. With its highly integrated and automated intelligent system, it demonstrates strong data processing capabilities, independent learning and adaptability to provide efficient and safe services for various riding scenarios.
The widespread application of artificial intelligence, digitalization and other technologies is a reflection of the market facing new consumption. Compared with a few years ago, the consumer needs of the younger generation are quietly changing. Cars are no longer the vehicles themselves, but the pursuit of their derivative value: using cars to enrich their social and entertainment circles.Bolyga Beriga has created a free and casual travel ecosystem for players who love to pursue the fun of riding.
In the competition for new technology products, security is undoubtedly a core element that users pay close attention to. andWith its powerful Galing AI platform, Bolyga has put great efforts into security design.
First of all, its integrated combined algorithm of front and rear cameras and millimeter wave radar can detect the dynamics of the vehicle in real time. Once the system detects a possible collision, it will immediately activate an early warning. In conjunction with the flash function of the rear taillights, it will remind the rider to respond in a timely manner, and at the same time warn the vehicles behind to prevent collision accidents.
Furthermore,Bolyga has also introduced vehicle-level blind spot monitoring and early warning functions. While the vehicle is driving, especially when it is close to visual blind spots such as large trucks, the system can monitor and issue early warnings in real time to ensure the safety of riding.
In order to more comprehensively improve the convenience and safety of riding,Bolyga Bailiga is also equipped with a turning image projection function. This function can automatically display the rear image on the smart meter when riding turns, helping the rider avoid blind spots in sight, especially on narrow or busy roads. This design can greatly reduce the risk of accidents caused by blind spots in sight.
The highest level of riding is"People and vehicles are integrated." The power transmission is not abrupt during pedaling, and there is no obvious feeling of frustration during emergency braking. The entire riding process is a "silky" feeling. In order to pursue this kind of "indulge in silk skating", Bolyga Peliga also has a very user-friendly design, namely the cruise control function. When the vehicle speed reaches or exceeds 10KM/h, this function will automatically activate, keeping the current speed stable and greatly improving the comfort and convenience of riding. "In addition, we also have a kind called 'slope sensing and intelligent power assist mode'. When the rider walks to the ramp, this function will automatically adjust the power assist gear, making it easier for the rider to pedal." A demonstration by the relevant person in charge of Bolyga Bailiga.
Develop category innovation and global strategic layout"Combination boxing" opens up a broader market
In recent years,E-bike has become a popular best-selling category around the world. But on this track, no matter whether a real industry leader has not yet emerged at home and abroad, every player in the future will have the opportunity and hope to take a chance.
InAt a time when the competition in the E-bike market is extremely fierce, category innovation has vitality. There has been a popular saying in the business field in the past two years: brave people enjoy the world first. With in-depth thinking about future travel, Bolyga Beriga actively develops new categories and opens up new tracks. "When the market enters the era of stock, consumers 'personalized choices are gradually becoming a trend. For us, we must accurately position, understand consumers' preferences, and turn the outline of their dream E-bike models into concrete actual models. We believe that in the EM-bike segment, a considerable user base will definitely emerge, and even niche markets will definitely be able to make hit products in the future." said the head of the Bolyga brand.
Success in the domestic market is justThe first step in Bolyga's globalization strategy. At present, it has set its sights on overseas markets and is determined to introduce its innovative categories, unique design concepts and cutting-edge AI intelligent technology to more regions around the world. Bolyga has selected key global target markets, including developed countries such as the United States and Germany.
Regarding the future,Bolyga Boliga has a long-term vision: "We will open up a broader market by playing a good 'combination of EM-bike innovative categories and global strategic layout. In the long run, we must be a resilient enterprise, be an endurance 'marathon runner', constantly release innovative momentum, and continue to bring more diversified, personalized, and trendy product experiences to cycling enthusiasts and services."
